George Altman, Co-Founder

George has led prominent Veteran employment initiatives at three different organizations, and through his work, he helped countless employers improve their recruiting, retention, and support of Veterans and the Military-Connected community. He has developed and overseen Veteran employment evaluations that were published in national and international news publications and that also formed the basis for financial investment funds and products. Through this work, George refined and ultimately revolutionized methods for measuring and evaluating employers’ Veterans programs, while also providing advice and support directly to organizations working to improve their Veteran employment efforts.

A South Florida native, George worked for 14 years as a journalist, specializing in data projects, veterans’ issues, and covering the federal and state government. For the better part of a decade, George oversaw all of Military Times’ resources and coverage related to Veterans separating from the military, including Best for Vets: Employers, before joining VETS Indexes, where he developed that organization’s employer awards program and served as its president. George has appeared on cable news and worked extensively in front of the camera, conducting interviews, producing video content, and making TV and radio guest appearances. He has spoken about Veterans’ issues at the Council of College and Military Educators, the Employing U.S. Vets Conference, and the Service Members of the Year Awards.

George lives in Washington, D.C., with his wife Carrie, daughter Zoe, and two cats, Lucy and Sparks.

Bruce Townshend, Co-Founder

Bruce Townshend has nearly 45 years of combined military and government service and is passionate about helping Veterans succeed and in helping employers hire and retain Veterans in their workforce. He served a total of 28 years in the Army and Army Reserve, both enlisted and as a commissioned officer. He recently retired from the Dept. of Defense/Dept. of War, where he last served as Chief of Engagement for the department’s Employer Support of the Guard & Reserves program (ESGR), specializing in programs supporting Veterans transitioning from the military and employers of Service members serving in the Guard and Reserve. He has traveled extensively both domestically and abroad in support of those programs, working with corporate executives, small business owners and trade associations.

Bruce is a native of Lowell, Massachusetts, where he enlisted in the Army in 1981. He holds a bachelor’s degree in Criminal Justice from Northeastern University in Boston, 1987, and is a 2004 graduate of the Defense Information School. He served as a qualified military Public Affairs Officer for 8 years. He deployed to Operation Iraqi Freedom in 2003. For the final three years of his Army Reserve career he was mobilized as a primary developer of the Yellow Ribbon Reintegration Program (YRRP), leading to his position as the Chief of Engagement for the DoD ESGR program.

Bruce currently serves on the Board of Directors of the Front Royal-Warren County Economic Development Authority (EDA) and the Virginia Beer Museum.

Bruce and his wife, Robin, reside near Front Royal, Virginia. They have five grown children and eight grandchildren. Bruce is a firearms enthusiast and professional, an avid poker player, and is fiercely proud of his Scottish and Irish heritages. He has been to all 50 states.